Data Analytics

Most Data Work Is Still Being Wasted

The most valuable companies won't just collect data, they'll know what to do with it. We back founders turning signal into strategy.

About

The Gap Between Data And Decisions Has Never Been Wider.

Problems

Enterprises spend billions collecting data and comparatively little on the infrastructure that makes it actionable. Most of it sits in warehouses, dashboards, and reports that nobody reads twice.

Opportunity

The next generation of data companies will not be built on visualisation or storage. They will be built on intelligence, systems that compress the distance between raw signal and the decisions that actually move businesses forward.

$650B

Global data analytics market

32%

Enterprise data utilisation rate

23%

Annual enterprise data spend growth

$650B

Global data analytics market

32%

Enterprise data utilisation rate

23%

Annual enterprise data spend growth

Investment Angle

What We Look For

Intelligence, not dashboards

We back systems that make better decisions, not ones that generate better reports. Output matters more than output volume.

Infrastructure before features

The companies that win in data are the ones that get the foundational layer right. Features built on weak infrastructure do not scale.

Data advantages that compound

We back models that improve with every data point added. The moat grows automatically as the product gets used.

Building Something The Market Has Not Understood Yet?

We back founders before the consensus forms. Tell us what you are working on.

Building Something The Market Has Not Understood Yet?

We back founders before the consensus forms. Tell us what you are working on.

Building Something The Market Has Not Understood Yet?

We back founders before the consensus forms. Tell us what you are working on.

© 2026 NorthBridge, Inc. All rights reserved.

NorthBridge

© 2026 NorthBridge, Inc. All rights reserved.

NorthBridge

© 2026 NorthBridge, Inc. All rights reserved.

NorthBridge

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